Our Story

Fundation

Focus on technology and innovation as key differentials

  • 27H Rental
  • Free mileage daily rates
  • Movida Transparency
    Disclouse of all rental expenses
  • Carbon free program
  • 2006

    Founded in São Paulo

    Movida
  • 2012

    29
    Centers

    2,400
    Cars

  • 2013

    Acquisition JSL

    JSL

    Customer-centric DNA (1st fleet management in 1989)

    Largest inbound logistics company in the automotive sector

    Expertise in procurement and sale with Brazil‘s largest automakers (1995)

    National reach

Gain from Scale

Novo Benchmark

  • Fleet expansion
    with car models desired by clients
  • 2014

    82
    Centers

    36,875
    Cars

Innovation and Differentiation

51% of online reservations

  • Movida APP
    Mobile app fin all platforms
  • Movida Express
    Car pick-up and return in the VIP parking lot at Congonhas Airport
  • Tablets
    Use of tablets for express returns
  • Wi-Fi
    4G Wi-Fi connection available in all vehicles
  • 2015

    Largest player in Brazil

  • Premium Market

    Mercado Premium
  • 179
    Centers

    52,723
    Cars

Growth

New endeavors

  • Partnerships
  • Network expansion
  • Operation efficiency
  • 2016

    242
    Centers

    64,223
    Cars

Profitability

Focus on Execution

  • IPO in the Novo Mercado special corporate governance segment
  • Acquisition of Movida Premium
    Luxury cars and differentiated service
  • Launch of the Prepayment Option
  • 2017

    241
    Centers

    75.860
    Cars